Logo and Seal

The Cañada College logo is vital to our brand. This guide should help to ensure the use of the logo and all of it’s variations properly. The college logo should be used on all outdoor and indoor signage and marketing collateral such as brochures, website, advertisements, training materials and event-related materials.

Our Primary College Logo and Its Proper Use

The primary college logo consists of a custom tree illustration, a set of lines in offset strokes and the name of the college in upper and lower case letters, written in ITC Garamond font. Please observe the clear space that is around the logo. Nothing should intrude on this specific area.

Cañada College logo with clear space margin guidelines marked by x on all sides

The preferred logos are the college green, black, or white logos over simple, solid backgrounds. It is also okay to simply use “Cañada College” in the college font.

Approved Logo Color Combinations

Six variations of the Cañada College logo shown on light and dark contrasting backgrounds.

Primary Logo Files

  • Cañada College Green Logo:  JPG  |  PNG  |  SVG  |  EPS
  • Cañada College Black Logo:   PNG  | SVG  |  EPS
  • Cañada College White Logo:   PNG  | SVG  |  EPS

Our College Seal and Its Proper Use

The Cañada College seal is mainly used by the Office of the President and the Marketing Department. Please observe the clear space that is around the seal. Nothing should intrude this specific area. The preferred use is our green logo on a white/light background.

For promotional material, please use the college logo and not the seal. If the seal needs to be used for a specific material or website, please contact the Marketing Department.

Cañada College circular seal with clear space margin guidelines marked by x on all sides.

Approved Seal Combinations

Four color variations of the Cañada College circular seal on various backgrounds.

 

Our College Logotype

The Cañada College logotype is mainly used when there is a height restriction or printing size restriction on the use of the College's primary logo.

For promotional materials, please prioritize the use of the primary college logo whenever possible. If an alternative logo is needed, consult with the Marketing Department before use.

Cañada College wordmark with clear space margin guidelines marked by x on all sides.

College Logotype Files

Logo and Seal Sizes

Minimum Sizes for Print:

Cañada College logos and marks showing a .75 inch minimum width requirement.

Do not print the College logo and seal or the Athletic logo smaller than three-quarters of an inch across.

Minimum Sizes for Web:

Cañada College logos and marks showing minimum pixel width requirements.

Do not use the College logo less than 130 pixels across. Never use the College seal and Athletic logo smaller than 70 pixels across.

Incorrect Logo and Seal Usage

For all college logos and seal, do not:

  • Print in a repeat pattern
  • Alter or stretch disproportionately
  • Change the authorized colors
  • Use patterned backgrounds behind the logo
  • Change the orientation
  • Add extra effects. This includes but is not limited to: bevel, emboss, shadows, glow, etc.
  • Attempt to recreate the logo
  • Make alterations, additions, or substitutions to the words
  • Display the logo on busy photography
Nine examples of incorrect Cañada College logo usage crossed out with red lines.

Department/Services Logotypes

Department/services logotypes, or otherwise known as sub branding, have been created for Cañada’s programs as part of the College’s identity system. Always use approved artwork and do not attempt to typeset or create any logos on your own. Unauthorized logos will not be used and the main Cañada College logo should be placed first in all promotional material.

For the program unit logo type, the “Cañada College” name is used in the proper Garamond font and a line separates the College name from the program name written below it. Icons or “image branding” should not be placed or used next to any logo at any time.

Cañada College Learning Center wordmark with clear space margins marked by x.

Program Sub-Brands

Program Sub-Brands have been created for Cañada’s programs as part of the College’s identity system. Always use approved artwork and do not attempt to typeset or create any logos on your own. Unauthorized logos will not be used and the main Cañada College logo should be placed first in all promotional material.

Cañada College wordmarks for Counseling and Library departments.

If you need a Department logo, please submit a Marketing Request.

Incorrect Department/Services Sub-Brands

For all college department/services Sub-Brands, do not:

  • Attempt to combine with other logos, such as Colts or other elements
  • Add images/graphics/icons
  • Make alterations
  • Add/subtract words
  • Alter, stretch, or rotate the logo
  • Use patterned backgrounds behind the logo or images that cause the logo to be illegible
  • Add extra effects. This includes but is not limited to: bevel, emboss, shadows, glow, etc.
  • Change the authorized colors
Examples of incorrect Cañada College Library logo usage crossed out with red lines.

Logo and Seal Used on Swag

If illustrations/graphics/icons are present in swag items such as T-Shirts, Bags or other, ensure these elements do not interact with the logo either by visual connection or close proximity.

Approved and rejected Cañada College branding on white t-shirts and a green pen.
Rejected Cañada College t-shirt branding next to approved green promotional pens.

The Seal should not be used on swag or other department promotional materials. For promotional material, please use the college logo and department/service logotypes.

Logo or Icon use is approved but printing or manufacturing issues may be present.

Colt Imagery Restrictions and Usage

To maintain and strengthen the Cañada Colleges' unique identity, the usage of equine mascots or horse imagery is not permitted. The restriction applies to designs or illustrations used on print materials such as swag, flyers, banners, signage as well as digital graphics for use on social media, in newsletters or when content is shared digitally. 

Rejected horse outline with misaligned yellow fill crossed out by a red line.

Logo Usage Matrix

Legend explaining logo approval status icons
Status Description
Approved Approved for use. Please reference the brand standards for additional information regarding proper usage and space.
Approval needed from Marketing Approval needed from the Marketing Department for specific use and timeframe. Please submit a marketing request.
Not approved Not approved for use.
Approval needed from ASCC Approval needed from Associated Students of Cañada College (ASCC).
Guidelines for Cañada College logo usage across departments and materials
Logo Type President's Office Staff & Departments Students & Clubs Athletics & Sports Community & Organization Sponsorships Swag Apparel
Primary Logos
Cañada College Main Logo		 Approved Approved Approved Approved
Requires Marketing approval
 Approved Approved
College Seal
Cañada College Seal Logo		 Approved Not approved Not approved Not approved Not approved Not approved Not approved
Logotype
Cañada College Logotype		 Approved Approved
Requires Marketing approval
 Approved
Requires Marketing approval
 Approved Approved
Sub-Brands
Cañada College Library Subbranding Logo		 Approved Approved
Requires Marketing approval
 Approved
Requires Marketing approval
 Approved Approved
Partner Logos & Lockups Logos
Spark Point, Middle College and Puente Lockup Logos		 Approved Approved
Requires Marketing approval
 Approved
Requires Marketing approval
Requires Marketing approval
Requires Marketing approval
Associated Students Logo (ASCC)
ASCC Logo
Requires ASCC approval
Requires ASCC approval
 Approved
Requires ASCC approval
Requires ASCC approval
Requires ASCC approval
Requires ASCC approval